Sprk Context: what Sprk learns from
Add documents and links to a client's Sprk Context so Sprk writes in the brand's voice and gets the facts right.
Sprk Context is what Sprk reads before it writes anything for a client: in the chat, with Write with Sprk, and when Engage drafts comments. Add newsletters, podcast notes, competitor pages, brand guides: anything that helps Sprk sound like the brand and get the facts right.
To open it, go to the client and choose Library > Sprk Context.
Add a document
Step 1: Click Upload files.
Step 2: Choose a Category: Newsletter, Podcast, Competitor, Brand or Other.
Step 3: Drag PDFs or text files onto the box, or click it to choose them.
Add a link
Step 1: Click Add link.
Step 2: Paste the page's address into URL. Add a Label (optional) so it's easy to spot, and pick a Category.
Step 3: Click Add link.
Check that Sprk can read it
| Label | What it means |
|---|---|
| Pending | Sprk is still reading it. |
| Ready | Sprk uses it from now on. |
| Failed | Sprk couldn't read it. Delete it and try another file or link. |
When there's more than one category, use the pills above the list to show just one. Delete on a row asks you to confirm, then removes that source and Sprk stops reading it.
The brand profile
Your team also sees a Brand profile at the top: a summary Sprk writes by itself from the client's published posts and completed tasks. It updates on its own, can't be edited, and only your team sees it.
Who can use Sprk Context
Owners and team members can always add and remove sources. A client's own logins can too, once Sprk is turned on for that client (see Ask Sprk).
Related
Ask Sprk, your AI assistant
Chat with Sprk to brainstorm, draft posts and tasks, make images and move work along, right inside lmnts.
Engage: comment on other accounts
Let Sprk find fresh posts worth a comment, draft replies in the brand's voice, and post the ones you approve.
Library: assets and brand files
Find every file used in a post or task, keep a client's reusable files in folders, and reuse them in new work.