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Choose networks and formats

Pick the networks a post goes to, and whether it goes out as a feed post, a Reel, a story or a carousel.

For everyone

Pick the networks

  1. Step 1: On a draft, find Platforms. There's one icon for each network connected for this client or brand.

  2. Step 2: Click an icon to add that network. It lights up in the network's color and gets its own row, with its own time and, for some networks, a settings box.

    The Platforms section of a draft: Instagram and Facebook icons lit up, the Threads and LinkedIn icons outlined, and below them the Instagram and Facebook rows with their times and settings boxes.
  3. Step 3: Click a lit icon to take the network off. Its time and settings go with it.

lmnts posts to Instagram, Facebook, Threads, LinkedIn, YouTube and TikTok for you. For LinkedIn there are two kinds: a company page, and LinkedIn (personal) for a person's own profile. Other is for anywhere else: lmnts keeps track of the post and you put it up yourself. See After a post goes live.

How each network posts it

The files you attach decide most of it. Under each network's settings, a line says how the post will go out, for example Publishes as a carousel of 4. Instagram, TikTok, YouTube and stories need at least one file; Facebook, Threads and LinkedIn also take a post with no files, as text alone.

NetworkWhat it postsYour choices
InstagramOne image: an image post. 2 to 10 files: a carousel. One video: a Reel.Publish as: Feed post or Story. For a Reel, Also show this Reel in the feed grid.
FacebookNo files: a text post. One image: an image post. Several images: a photo album. One video: a Reel.Publish as: Feed post or Story.
ThreadsText alone, or with images or video, up to 20 files.Who can reply.
LinkedInText alone, a poll, or text with images, one video, or one PDF that people swipe through.A poll, company mentions and a first comment.
YouTubeOne video. Square or vertical and under 3 minutes: a Short. Anything else: a regular video.A YouTube title and Made for kids.
TikTokOne video, or a set of photos.Who can see it, interactions and disclosure.
OtherAnything.None. You post it yourself.

The settings for each network are explained in Settings for each network.

Stories

To post an Instagram or Facebook story, choose Story under Publish as in that network's box. A story:

  • carries one image or one video, and a video must be 3 to 60 seconds long,
  • publishes no caption: the caption stays in lmnts for review only,
  • disappears after 24 hours and has no View live link,
  • can't have Instagram collaborators, and a Facebook story can't be boosted.
The Instagram settings box with Publish as set to Story, the line Publishes as an image story, and disappears after 24 hours, and a yellow note that a story publishes no caption.