Captions and character limits
Each network's caption limit, how to read the counters under the caption, and how pasting keeps your layout.
Every network caps how long a caption can be. lmnts checks the caption against every network on the post as you type. While it's over any of them, the post can't be sent for review, approved or scheduled.
The counters
Under the caption there's a line for each network, for example 1,180/2,200 · 4/30 hashtags · 1/20 mentions (Instagram caption limit). Go over and the line turns red and says what to change.
Limits by network
| Network | Limit |
|---|---|
| 2,200 characters, 30 hashtags and 20 @mentions | |
| 63,206 characters (the counter only appears if you go over) | |
| Threads | 500 characters and 5 links |
| 3,000 characters | |
| TikTok | 2,200 characters for a video, 4,000 for a photo post |
| YouTube | 5,000 bytes for the description, with no < or > signs. The YouTube title is up to 100 characters. |
Instagram and Facebook stories publish no caption, so no limit applies to them.
When you're over
- Shorten the caption until the line is no longer red.
- Or take that network off the post.
- If the Ready for review? box still lists the problem, press Check again.
Threads is stricter: while the caption is over 500 characters, lmnts won't add Threads at all and says Over the Threads limit: shorten the content before adding Threads.
Pasting keeps your layout
Paste from a document, an email or a web page and lmnts keeps the blank lines, bullet points, numbered lists and indents. Bold, links and other formatting are dropped, because networks post plain text.
The YouTube title
With YouTube on the post, a YouTube title field appears above the caption, with its own counter. Leave it empty and the caption's first line becomes the video's title.
Related
Fix what's holding a post back
lmnts checks every post before it can be reviewed, approved or scheduled. What it checks, and how to fix each item.
Settings for each network
The extra choices for Instagram, Facebook, Threads, TikTok, LinkedIn and YouTube, and where to find them on a post.
Create a post
Start a post for a client, write the caption, add pictures or video and choose where it goes. Everything saves as you go.